How to Choose the Right Influencer for Your Brand

When selecting the right influencers to represent your brand, you want to ensure you make all the right decisions. There is no argument that your content significantly impacts consumers' decisions when it involves consumer expenditure.

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Choosing an influencer to represent your brand automatically makes them your brand ambassador, a fancy word for marketers. Influencer marketing should be uncomplicated and straightforward, but the tricky part is selecting the right influencers that your brands need.

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This article explains how to choose the right influencer for your brand and the factors to consider before you do so. 

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Why Influencer marketing? 

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Do you remember that popular Cristiano Ronaldo vs. Coca-Cola tussle during the last edition of the Euro Championship? That simple snub of a coke bottle was reportedto cost Coca-Cola company a whooping $4BN. That incident highlights how powerful influencers can be. However, you don’t have to make Cristiano or Kim Kardashian your ambassador to increase your market value. You will always have micro-influencers in your niche to partner with.

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Influencers ought to be boosters to your business and brand. A positive commendation from the right influencer can easily enlarge and multiply your customer outreach. Marketers create good content for convincing and engaging new customers, but influencers already have an existing fan base that believes anything they endorse.

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But in truth, not every Influencer with an extensive fan base can sell your products.

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How does an Influencer Marketing Campaign work?

Influencer marketing is a business technique brands adapt to promote their products and services by collaborating with popular social media users or blog owners. Brands choose to collaborate with influencers because they commonly have a considerable number of engaging audiences.

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The affiliation of a brand with an influencer gives the brand access and exposure to a bigger audience. Since the influencer has successfully built trust with their audience, brands can capitalize on this trust to drive sales.

Steps to follow to Choose The right Influencer for your Brand

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So, what are the things to consider while choosing an influencer to represent your Brand?

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1. Seek Out Relevant Influencers

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The first step in choosing the best Influencer would be to seek out very active profiles on social media. They must have a consistent and reasonable number of posts related to your business niche. You can do this by searching for and monitoring relevant phrases that apply to your industry. You want to use specific hashtags on different platforms to search for your Brand's mentions, products you offer, and general phrases relevant to your industry. For instance, if you are a clothing brand, you would search for and monitor phrases related to fashion items. Examples are jeans, denim, fashion inspo, and the list goes on. 

The laser-target search works best with influencers affiliated with your niche or those who at least have an interest in your type of business. Influencing your product comes naturally when an influencer is interested in your niche instead of looking like another paid ad.

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2. Vet Your Influencer

From the outward appearance, influencer marketing appears plain and simple enough. It looks as easy as finding an influencer you like, paying the agreed contract fee, and watching this person skyrocket your sales. However, this is hardly the case if you pick the wrong Influencer for your brand.

It is important to critically look into the list of influencers you are considering hiring. You want to check their current audience and see if they are a good fit as your brand's potential customers. 

Consider if the audience is responsive to the Influencer's posts because you aim to expand your customer outreach. If they are not the ideal customer base, the Influencer would not be a good match for your Brand.

Another way to vet your influencers is by looking out for discrepancies. Not all influencers have organically built their channel to the level that it appears. Some of these influencers have joined engagement groups; where the group members like and engage each other posts. It is not an actual fan base, and you should be wary of it.

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Furthermore, checking the Influencer's “followers and following list” is another way to look for discrepancies. Here you still want to ensure the Influencer has an existing fan base and has not built their account on the "follow for follow" technique. It is vital to vet influencers because there needs to be a solid fan base to influence to get your products.

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3. Consider their Style of Communication

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A determining factor of how well an influencer represents your brand depends on the influencer's communication style. You want to pick one whose style resonates with your brand's image. Look out for their captions and type of engagement. Are they the type to use a three worded caption, or are they engaging and inspiring conversation from their audience? You should go through your potential Influencer's feed on social media and understand how the Influencer in question operates. 

Influencers that engage their audience through their content and comment sections would usually have the most effective and involved fan base. Additionally, you can check out previous jobs done for other brands and decide if the outcome is up to the standard you want.

Another thing to consider is the influencers' values vs. the products you want them to market. If you are looking for an influencer to promote kid's products, your target influencer should not be one whose content is majorly PG18. You want to ensure that the way they present themselves is not entirely different from your audience's expectations unless, of course, you aim to rebrand.

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4. Take their Reputation into account

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An influencer's reputation can command trust or distrust in the industry. Although controversial influencers sometimes have an edge, it's best to pick an influencer who inspires trust, which will quickly drive up your sales. Good Influencers build trust by getting educated about a product before advertising to their followers. In the case of skin products, influencers can use the brand's products to demonstrate to their audience that they have also tried this product and can vouch for them. You don't want an influencer that endorses every brand's product just for the cash. You want a reputable influencer that has earned the trust of their audience through authenticity. These people are more accessible and more profitable to work with. 

Take into consideration the kind of brand awareness you want to create and how well this Influencer can propel your vision to life. The secret in influencer marketing is the seamless connection between the products and the Influencer.

Why Finding the Right Influencer Matters?

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Influencer marketing, when done correctly, boosts your brand awareness, drives sales, and puts you in front of your target audience. When working with the right influencers, you connect automatically to an extensive consumer network that already trusts the influencers, automatically making marketing a lot easier. The right influencers complement your brand's image and help develop your brand organically. It is why influencer marketing can surpass traditional marketing at any point.

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Optimizing Sales with vling's Influencer Marketing

With influencers putting businesses at the top of the map, now is the best time to add influencer marketing to your strategies. Choosing the best Influencer requires in-depth research such as audience analysis, interests analysis, and discovering the age groups of this audience.

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Are you ready to take your business to the next level? Vling advanced analysis toolis one of the most effective tools to ease your research process. Take advantage of this service and find the right Influencer for your Brand today!

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