10 Best Type Of Content to Succeed With YouTube Marketing

If you are a digital marketing professional, you must have understood by now that videos have the highest capacity to be retained in the brain than either text or audio. People tend to remember and act more when the power of audio and visuals are combined for advertisement purposes.

There are adverts on television you saw when you were a child that still pops up and play out in your memory once in a while. As such, the way the brain processes and stores visual data is the most appealing. Statistical records have proved that 73% of adults in the U.S. use YouTube. The tendency is always there to watch more videos suggested by YouTube after you have watched the original video that brought you to YouTube in the first instance. You cannot be wrong leveraging YouTube marketing to optimize your channel, convert prospects to leads, promote your services and skyrocket your sales.

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Here, you will learn the ten best content types to accelerate success with your YouTube marketing and why you should incorporate them.

1. Product Demo Videos

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These are the videos you can use to show how your product works by real-time demonstration to your existing and potential customers.

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Walking your product users through how to use a product or install software is a good approach that motivates prospects to buy from you. The video clears their worries about how the product works, and since the technical difficulty is tackled head-on, they are left with no option but to hit the buy button.

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However, you must show more of the benefits of the products and the solutions they provide than their features. Highlighting the benefits often answers the big question, “what’s in for me?” In other words, it means, why should I give a damn about your product?

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2. Testimonial Videos

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The satisfaction of the customers is equal to the happiness of the product owner. This win-win situation brings in more sales because happy and satisfied customers will always come back. When you showcase testimonial videos of customers raving about your product success stories and their happy experience using your product, doubtful prospects will develop interest instantly.

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Consequently, their purchasing decision will move in your product’s direction. What evidence does an indecisive prospect need more than the first-hand experience of your regular customers, who have used the product consistently and each time with unending satisfaction?

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3. Product Review Videos

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Review videos are similar to testimonials from customers, as they both center on telling the excellent experience. However, an honest review shows both the pros and cons of the product or service. Review videos are dependable social proof of what people think about a particular product, service, or brand. Sharing customers’ thoughts, ideas, and perception serve as a driving force to motivate others interested in deciding to patronize your brand.

Unfortunately, most buyers don’t trust review videos made by the company they want to buy from, as they are often biased. You might need to talk to a digital marketer or your product affiliate to review your product or services.

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4. Explainer Videos

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Animated explainer videos are handy nowadays, with most companies preferring to promote their brand via such videos. You can use these videos to guide your product users through using a step-by-step approach. Contrary to a widespread belief that contact with real people is excluded when using animated videos, it is good to know that the cost of hiring people- a celebrity or influencer is out of the way.

Besides cutting advert costs, it helps you break down technical product subjects into a more straightforward format anyone can understand. Storytelling is made more accessible, and you can tell stories concisely and comprehensively with texts popping on the screen while the voice-over in the background narrates the scenes. With different formats of explainer videos, you have the luxury of choosing 2D or 3D animations, whiteboard or moving videos typography animation depending on the best fit for your brand.

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5. Recorded Live Events

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This video content has its way of amassing impressive traffic and creating a surge in your following and subscriptions. For instance, you should record an event you host, be it launching a new product or hosting a speaker or a social media influencer who talks about your brand. The impression they create will linger on the heart of your regular customers and new ones.

6. Case Studies

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A case study is a research record undertaken in response to the development of a particular person, group, or situation over some time. In case studies, you present the outcome of intensive research about the benefits and the solutions your brand has offered in a video format.

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This increases your brand awareness and puts in the limelight what your product is doing, thereby building trust in potential customers. Trust and credibility are built as you offer intending customers real-time usefulness of your product from an expert point of view.

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7. Instructional Videos

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Instructional videos are a great medium to build the credibility of your brand. Here, you discuss ideas about your courses or any other digital product. Incorporating this type of video drives massive traffic from your YouTube channel subscribers into your sales page, thereby converting them into buyers.

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8. Product Tips

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In this video, you have to give an overview of your product, service, or software in a matter of a few minutes. This you can embed into your product sales page. One striking factor that makes a product tip video stand out is offering several videos from different products in succession. This is very useful if you run an affiliate product website.

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9. Webinars

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Live webinars set lots of high hopes for your participants because it offers real-time interaction to the attendees. They can, in effect, ask questions and get responses immediately, respond to polls and use various interactive tools. The walkthrough can be followed step-by-step as you share your screen with them and respond to their questions, clear doubts, and handle objections quickly.

As a webinar presenter, you need to promote your product by integrating the webinar into YouTube, so you are streaming live as you make your presentation. This allows those not connected on your webinar platform to watch you on YouTube at their convenience.

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10. How-to Videos

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You strategically bring the pain points of customers to light and help solve their challenges. People are undoubtedly likely to click on a search result page addressing their pain points. Create your videos with the best intentions to provide solutions to people’s needs as you incorporate your product into the solution.

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How vling can help

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Knowing what type of content to produce is one thing; incorporating good practices that encompass optimal performances and insightful metricsis another thing. Not every business owner, entrepreneur, SME, and the startup has the skills, expertise, or time to integrate these. That’s where vling comes in. We help brands to create YouTube campaignsthat generate traffic, increase quality leads and maximize sales conversion. Are you tired of video marketing campaigns that yield no result? Do you wish to stop giving your competitors the upper hand to dominate your niche? Then sign upwith us, and let’s leverage our expertise to boost your sales with YouTube marketing and many more.

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