6 Steps to Guide Your YouTube Marketing Strategy

If you are interested in video marketing, there is no platform for it as effective as YouTube. YouTube ranksas the second-largest search engine after Google. 

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Because of its extensive and far-reaching ability, it is no surprise that many marketers have incorporated YouTube as a part of their video marketing strategy. 

YouTube marketing can be daunting for companies, but the good news is, you can follow a plan. With consistency and quality content, billions of consumers will quickly discover your brand and put it on the map!

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Do you want to start YouTube marketing for your company, but you are confused about the strategy to adapt to grow your channel quickly? This guide will walk you through all the stages of marketing on YouTube.

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6 Steps to Successfully Guide your YouTube Marketing Strategy

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Here are six proven strategies to guide your YouTube marketing:

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1. Create a YouTube Brand Channel

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There are two types of YouTube channels. The first is your ‘regular profile’ set up as your channel, and the other is a ‘YouTube brand channel.'

You want to ensure you set up your Company's profile as a brand channel. It allows you to share admin access to your employees and other people working on the channel.

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2. Research and Provide Value

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Researching is the first step in executing any plan. Just like how you would not start up a restaurant in an area where you don't know what the locals love to eat, you need to research your target audience and the kind of content that catches their attention.

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A means of researching is looking up the channels of competitors. By doing this, you can deduce which of their videos got the most likes, comments, and interactions. 

With your research concluded, you can decide what you would like to do differently from your competitors or similarly with a bit of spice. The next step would be to create content that adds value to the audience you want to attract. 

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To add value to your audience, your content must be:

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✔ Teaching them something new.

✔ Entertaining them.

✔ Stirring up their emotions.

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If you want people to watch your videos, your content must include all of these values or at least one of them. Of course, you can always pay for ads and have people skip through them. But if your goal is to be discovered on YouTube, you must have a sustainable long-term strategy.

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Create content that interests your target audience and adds value to them. Whenever you want to create content for your YouTube page, ask yourself this question, “what value can I provide today?”

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3. Branding and Consistency

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For your Company to stand out, your brand needs to be recognizable over time. It's best to have your brand's logo as your profile picture. Make sure it is clear and recognizable. Your “channel’s image” should also be an image that conveys an important message about your brand. It could be a call to action or information explaining what your brand does and what can be expected from your page.

Setting up your channel image can prove a little tricky because it displays differently on different devices. But if you search on Google, you will see various templates on the internet that can ensure it's displayed correctly on all devices. It promotes consistency and branding, which automatically makes you more noticeable. 

Next is setting up catchy thumbnails that make sure people click on your videos. Your thumbnails should advertise the most intriguing part of your videos in order to win views and clicks. Consider your thumbnail as a poster for your video. You want to make sure you have a style guide or a template guiding the display of your thumbnails, thus promoting branding.

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Contrary to other social networks, YouTube's contents are videos exclusively. While putting out content, remember to include a short intro video that features your brand's logo.

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YouTube is just the same as another marketing strategy; with consistency, you will see results. You have to be willing to put in the extra effort, making time to strategize, record, edit, and review your content regularly.

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4. Getting Subscribers

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Getting subscribers can seem like drudgery and an impossible task, but nothing is impossible. It is usually one of the biggest challenges brands face on YouTube. They are concerned about the immediate numbers of subscribers, rather than leveraging their existing audience in other social media platforms.

In order to grow your subscribers, you must leverage your existing social media accounts. 

The aim is to send your previous audience to your YouTube page. You can do this by creating content that adds value to your other social media platforms. It could be a funny skit that ends halfway and asks your followers to complete the video on your YouTube page. It should be something that ideally captures the attention of your audience.

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You can use third-party software to gather information about your audience and make content tailored to their preference. Vling analysisperforms a thorough audience analysis, helping you uncover information about your audiences such as language, interest categories, demographics, age, and much more!

An extra method is to cooperate with YouTubers with a bigger audience. Additionally, you can also pay influencers to advertise your Company's services to their audience. 

These methods are sure to score you a good number of subscribers to kick it off with.

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5. Generate Traffic

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There are two types of organic traffic on YouTube. They are the suggested traffic and the search traffic. The suggested traffic displays your videos on the homepage of your subscriber or a person that watches your content regularly.

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You want to keep up your suggested traffic by creating relevant content that keeps your audience glued. If your videos get fewer clicks, they will disappear entirely from your audience's homepage over time.

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Search traffic is an intentional effort to make sure your videos are discovered. Your titles should be optimized so when your target audience searches for a video, yours appears amongst the top videos. It involves strategic SEO optimization. 

You have to figure out the types of videos your audience is looking for and implement the keywords. Check out vling, a software that offers Keyword analysis and advanced search based on a channel's ranking, categories, and a video's ranking. vlingwill direct you to the right path and make the SEO addition process a breeze.

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There is also the option of paid traffic. These are paid ads that pop up in the middle of another person's video. Your content must be valuable and catchy for your paid traffic to be profitable, so the ad doesn't get swiped away. Instead, it should intrigue the viewers enough to pay a visit to your page.

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6. Build a Community with Consistency

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In your YouTube marketing, you must ask yourself, do I want to rank for search or do I want to build an audience.

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While ranking high in searches can boost your page's exposure, it can also stop you from making an actual community.

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It is because the content you create to rank for search does not involve your audience's input.

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Building a community of active followers involves interacting with your audience and creating content based on their demands. To get an involved community, you must invite them in by being interactive with your audience.

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You can drop questions in your videos, such as ‘what would you like to see in our next video?’ “What color do you guys prefer?” then go ahead and create videos based on their comments and suggestions.

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You can utilize YouTube’s community tab feature in building a community. You can organize random polls to ask the community various questions, and they even get a chance to vote.

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Engaging your audience makes them feel like a part of your brand and urges them to get involved. It will grow your brand's presence naturally, resulting in more likes, shares, exposure, and general engagement.

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Takeaway Point

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YouTube Marketing may look complicated and perceived as a sport for professionals, but your brand is sure to do well on the platform with a strategy and consistency.

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Now more than ever, consumers of all calibers are starting to appreciate Video content over the rest.

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The competition is at the high ends, but so are the opportunities!

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It is the best timeto take advantage of Vling’s advanced YouTube toolsto ensure your YouTube strategy is on point and puts your brand on the map!

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