Types of Creators you should contract to increase ROI

Content creation is a quickly evolving ecosystem, and with the evolution of the creator economy, more opportunities have opened up for creators and other businesses. But to make the most of content creators, especially for your business, you need to know the types of creators out there. In this piece, we will look at the types of creators and what makes each one unique.

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using vling YouTube Money Calculator!

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What types of creators are there?

Content creators based on the medium

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refers to creators with a certain skill set. They could be writers, video creators, graphic designers, photographers, etc. Here is a breakdown of each medium and its unique peculiarities. 

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1. Writers

Content writers are equipped to showcase their abilities by telling stories using words. These write-ups could be a few words, thousands of words, website content, white papers, or blog posts. 

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These types of write-ups are essential components of an effective marketing campaign. Writers can help your brand tell interesting stories and serve as effective marketing experts to help your business grow.

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2. Photographers and videographers

Photography is a broad field that is relevant to nearly all human endeavors. Creative photographers can help you capture clear images that can be used for marketing purposes. 

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Video creators compose of video editors, filmmakers, producers, directors of photography, and directors. These creators can help your brand tell stories in a way that captivates the audience and keeps them engaged.

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3. Graphic designer

Software programs such as motion design, packaging design, game design, 3D renders, and Photoshop have made it easier to project businesses. Your brand can leverage the skillset of graphic designers to create the ideal brand identity.

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4. Podcasters

Podcasters sometimes have very large followings composed of a mix of experts and novices. With podcasts, topical issues are discussed from different perspectives heard, usually around a certain niche. 

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Podcasters eventually become recognized as authorities in their field, making their followers loyal to their opinions. Therefore, when such podcasters promote a certain product or service, there is a high tendency of patronage. Your brand should therefore leverage this to promote its product and service offering.

Content creators based on a business model

There are content creators who represent themselves and those who represent others. This means you are either working with someone else’s strategy or building your own brand.

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1. Creators who monetize their personal brand

Such creators post content on their personal social media accounts and make money off it. This social media content can be audio, visual, Vlogging, graphic design, etc. Usually, such posts can find their way to places such as LinkedIn, Facebook, Twitter, YouTube, etc. 

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For creators in this category, the most important skills to cultivate include marketing strategy, content planning, and consistently creating relevant and engaging content.

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These types of creators are usually the toast of other businesses because they usually amass a large following across social media platforms. A large following means a large potential market that brands can tap into for their marketing and sales needs.

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2. Creators who monetize their skillset

Also, some creators help brands with their marketing needs by publishing content on other brands’ social media feeds. Some of the professionals who fall under this category include content strategists, advertising experts, and social media managers. A blanket term that may be used to describe people in this category is influencer marketing.

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Influencer marketers could be grouped as nano-influencers, macro-influencers and micro-influencers, with each category depending on the size of the audience they reach. Also, the amount of money each category of influencer makes depends on the size of their following. 

Content creators based on channel

Creators can also be grouped based on the nature of the content they produce and the channel best for it. For photographs and graphics, Instagram ranks as the best tool for you, while Twitter is a better option for long threads. If you are thinking of creating long-form videos such as travel vlogs, product reviews, recipe videos, and the like, YouTube is your best option.

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1. Creators on Instagram

Instagram is regarded as one of the platforms with the best engagement rate due to unique features such as Instagram Live and Reels. Creators on Instagram use videos as their major means of information dissemination, and this can be useful, especially for brands looking to scale in reach and revenue.

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2. Creators on YouTube

YouTube is the home for long-form videos, which usually come in the form of tutorials, vlogs, DIYs, and so on. There are, however, shorter video contents that are quickly picking up in popularity. YouTube is a great place to showcase your products and how to use them.

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3. Creators on TikTok

TikTok remains the number one social media platform for Gen Zs as it allows them fully express their innate creative potential. TikTok content can range from reviews to singing and even comedy skits.

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4. Creators on Facebook

Facebook currently boast billions of users and a user base that cuts across different age groups. Creators on this platform use Reels, texts, videos, and so on to pass across their messages, making them a unique choice for promoting your products and services.

How can these creators help you increase your Returns on Investment?

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· Choose the creator correctly.

When choosing a creator for your brand, ensure to focus on those who have engaged followership. If you plan to scale in reach and revenue exponentially, consider leveraging the network of the right content creators.

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· Make your goals and expectations clear enough.

Having clear goals before partnering with a content creator can determine the scale of success you will experience. Also, having a clear objective makes it possible to plan your strategy better and deploy the same. 

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For instance, you should determine if the goal of the partnership is to drive sales or increase traffic. Knowing the deliverables will also help you determine the type of creator to work with and the possible budget for such a campaign.

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· Have a viable strategy.

Using paid creators for influencer purposes may help you get more engagement, but if you want to hit your KPIs, you will need to adopt and deploy the right strategies. Having a whitelist for your marketing campaign is critical to its success, and most influencer marketing agencies won’t charge you for the whitelisting.

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· Adopt a proper tracking system.

A marketing campaign without properly tracking and measuring success will likely not be sustainable. You should be clear on the metrics you want to track; this should depend largely on the campaign goals. Indicators such as comments, likes, impressions, saves, brand mentions, and likes are ways to check whether a campaign is effective.

Summary

: Working with content creators is one smart way to boost your brand’s Return on Investments significantly. 

One smart way to optimize your partnership with content creators is by using the right type of creator for your campaigns. Also, you need to clearly identify what platform your creator will be using, such as Facebook, LinkedIn, Instagram, Twitter, TikTok, and so on. 

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You could, however, get the best out of your partnership with content creators by hiring agencies such as vling. Working with such agencies means you won’t have to bother about the challenges that come with sourcing for creators and striking deals with them.

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