How to Amplify your YouTube Channel through Influencers in 2022

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YouTube influencers can provide you with specialized, quality, and unique content for your brand or product, plus a large network of ready-to-buy consumers. Instead of curating the photography, the model, video action sequences, or photography set, you can work with a company like Vling to have others, micro and macro influencers, work to curate content for you. This will save you from the painstaking and overcharging that comes from hiring a marketing firm to develop content that your followers will trust and ‘like’ in the long run. You need to be smart about how you choose influencers in order to do this. You need a trusted all-in-one platform to make the logistics of influencer marketing efficient, trackable, and affordable.​Everyone wants YouTube influences, so how can Vling help you get them?

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Micro vs. Macro Influencers 

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The reality is that information is key. When you need to grow your brand through accessing the perks influential YouTubers provide, where do you start?A good place is knowing the analytics of your target YouTuber as well as your own company stats that are aligned with your overall arching goal.Ask yourself, are these two things compatible? There are a variety of companies that can help determine this for you on a quantitative level, like Vling.net. From there, you can move forward in making an informed choice regarding the best fit when it comes to an influencer. You’ll need to decide between macro vs. micro influencers. Micro-influencers have 1000-10,000 or so active followers. It’s easy to think that macro means more success, but this is not always the case. The hard part is knowing who is right for you? The big fish or the little fish? You can have all the fish, but It’s all about your approach. 

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Pro-tips to Navigate the Connection Between You and Your Target Influencers

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1. What’s your realistic budget? 

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Influencers cost, and they should. Remember they are essentially giving you a package deal regarding marketing content, supplying consumers, and influencing your brand identity to become popular and trusted. If you’re not ready for a celebrity influencer, look to the micros who can provide a lot of eager fans ready to chat. Capitalize on their rapid word-of-mouth advertising.When an influencer has a smaller fan base, the community can feel more solid and tightly knit. Individuals feel more known and that increases their loyalty. Creating a connection with a few micro-influencers can be the jackpot. 

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2. Short YouTube Videos. 

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Who is creating solid videos? Find out which influencers are onboard with “YouTube Shorts.” This new addition to YouTube will be the main thorn in TikTok’s side. There will be micro-influencers who get it, so connect with them.!If they are on top of the trends, your brand will be too. 

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3. Follow Their Lead. 

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There are specific industries that have used influencer marketing in just the right way. Emulating their lead is essential when you are just figuring out the ropes of an oversaturated market. What the DIY, gaming, beauty, home improvement, and other industries have discovered is that easy accessibility to videos gains more money. When these industries were watched on TV, primarily, people loved it. But there are timing restrictions to shows and maybe seasons end etc. It’s not in front of you all the time.If you take the content out of the T.V. and put it into millions of viewer’s hands (eh hem iPhones), you have essentially reached a target audience of EVERYONE.​Accessibility is the driving force behind YouTuber success in these popular industries. Understanding how they did it can influence your own success.

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4. Projecting the Trends. 

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Forecast, forecast, forecast. You need to know what’s coming. When you choose a YouTube influencer, pick one that knows what’s coming concerning the trends. Now if they don’t outright say the projected forecast for it, how can you assess what they know? It can be done with some good old-fashioned research. Watch the beginning content of the creator of your choice and scan the videos up until the present time. Did they evolve with the trends over time? What have they changed? Are they fighting current social and technology-based trends? Answering these questions will do wonders for your choice of influencer. You want to make sure you pick the ones who know who they are now as well as where they are going.​You want to pick the ones who remain true to themselves, while still accommodating change. 

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5. Use a Management Platform. 

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There are really too many platforms to mention, but the only one that matters is Vling, offering an all-in-one, seamless system for you to manage your influencers. Vling offers a platform that’s designed to streamline all the work that goes into managing a campaign as well as connecting you to the YouTubers and influencers you desire. Some are even set up almost like dating apps where you input your own data and you get matched with just the right influencer! This is the answer to finding the right YouTuber based on channel performance, interests, and budget through a simple Filter Search, then you’re off to the races!

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