If you have ventured into the world of YouTube for marketing and business purposes, you are headed in the right direction. But that means you need to comprehend and be grounded on YouTube analytics.

To track the growth of your Channel, you have to understand the strategies working for your Channel and the ones working against it.

YouTube analytics is a tool provided by YouTube that helps evaluate and measure audience behaviors and reactions to your content. It gives different metrics that measure different individual responses, such as engagement, watch time, and outreach.

To foster the growth of your Channel is not just about uploading content consistently. You must pay attention to YouTube metrics and change your content strategy if need be!

This article explains the critical YouTube metrics to focus on to elevate your Channel to the next level.

5 Metrics to Focus on to Grow your Channel

1. Attraction Metric (Thumbnails and titles)

The attraction metric on YouTube is dependent on your thumbnails and titles. Why is this? It is because they are the first point of contact with your viewers!

If your video title is presented incorrectly or lazily, you will struggle to get views.

You could have the best video content, but if no one is clicking on it to watch it, no one is ever going to know about your great content.

To get views, subscribers, and influence the platform, you must get people to click on your content with catchy titles and thumbnails.

2. Average View Duration (Audience Retention)

After you secure the attention of your viewers, the next task is to keep your viewers interested in watching your content.

Average view duration is a YouTube metric used to measure the amount of time you could keep a viewer interested in watching your content.

The moment people start to click on your videos, a graph becomes available in your audience retention reports. This graph shows your ‘average view duration.’ There you can see how long people watched your videos and at what point they clicked away.

It is a problem if you get people to open your content because you put a catchy title, but they click away one minute into your video. Why? Because YouTube will notice the rise and fall in your audience retention and assume your title was misleading or clickbait.

It causes YouTube to stop showing your videos to people, kicking you down the competitive ladder. To retain your audience's attention, make an effort to jump right into the point in your video.

It would be best if you captured your audience's attention before you started marketing to them. It means instead of beginning with your video with an intro that asks your audience to like and subscribe, give your audience a reason to do so by providing the value your title promised.

A trick is to pay rapt attention to your audience report as it would give you a second-by-second indication of people’s response to your video.

In your audience retention report, there is also the option of ‘relative audience retention.’

This option shows you how well your videos are doing compared to other videos of similar length duration.

It is an excellent way to gauge how your content compares to your platform competitors and make necessary adjustments.

3. Watch time (Multiply Engagement)

Your watch time is the total time you get people to stay to watch your content. Watch time is very important because the YouTube algorithm decides how well your content is performing.

If your content is getting a reasonable amount of watch time, YouTube will mark it as valuable content, suggesting it frequently to your subscribers and other users. The technique in boosting your watch time is by multiplying engagement.

Multiplying engagement starts with one viewer. When a viewer watches your video to the end screen and then goes on to watch another video, clicking on another end-screen, you are taking one viewer and multiplying your views.

Overall, you are accumulating watch time on each video, which is important on YouTube.

Increase your watch time by making exciting content that relates. With related content, it's easier to get your audience to watch the following video because the viewers are already interested in that type of content.

Additionally, make it easy for your audience to find your videos by ensuring you use:

- Your end-screens on your videos

- Recommending related content

- Use pinned comments to share links to the associated videos.

4. Unique Viewers (Total number of views)

The unique number of viewers is the total number of people that watched your video. This metric allows you to see the sweeping views your content got. Each user is identified by their IP address, so it doesn't matter if they watch a video repeatedly. YouTube counts them as one viewer.

A high number of unique views means your content is doing well. If you have a higher number of unique views surpassing your number of subscribers, it means your content is performing well.

But it also means you have to develop a strategy to turn these unique viewers into subscribers.

A high number of unique viewers in a particular video means that content is performing well, and you should do more content tailored in that direction.

5. Audience Demographics (Outreach)

Another helpful metric to focus on is the essential insight YouTube provides about the demographics of your audience. This metric helps you to determine the location of your audience.

You can take advantage of this metric by creating content for a specific target audience.

With this metric, you can understand the needs of your audience as you explore the age and gender for different demographics.

Why are YouTube Metrics Important?

With YouTube metrics, you will discover an astounding wealth of information to foster your Channel's growth. This amount of trackable data gives your business an edge to continually improve and hit your brand’s target.

Metrics like average view duration and audience demographics are vital if you plan on working on sponsorship deals, as brands want to know how large your audience is. Are you ready to take your Channel's growth to the next level? Then take advantage of Vling YouTube analytic tool!

With this software tool, you can quickly gather all the information you need about your audience, including geographical locations, age groups, and audience interest.

Take advantage of our tool todayto improve your content strategy and make your YouTube growth journey seamless and stress-free!