[Brand Guide] Are you searching for the perfect channel to advertise your product on YouTube?
[Brand Guide] Are you searching for the perfect channel to advertise your product on YouTube?
Someone who perfectly aligns with your advertising perspective? Look no further, as we have all information for you.
vling
vlingis an essential platform for YouTube.
The vling service guide 'Brand Guide' will tell you in detail how to use vling as a Brand!
In this episode, I'll explain
'Which channel would be the most suitable
for entering into a contractual agreement for advertising my products?'
1️⃣ Find out which channel is activating
Please search for the desired YouTuber and click on their YouTube channel to navigate to the channel details.
In the Performance Summary, look for channels that have higher daily average views or average views per video compared to the average of competing channels. These channels indicate a higher level of engagement.
Also, check the engagement and activity of the channel to assess its competitive advantage.
✅ The daily average views and average views per video in the Performance Summary are calculated
by comparing the data of competing channels over the past 3 months.
✅ Engagement: A competitive metric that compares the number of likes and comments relative to the views.
✅ Activity: A competitive metric that compares the views relative to the number of subscribers.
⚠ Notes
If the daily views and average views per video are exceptionally high,
consider checking the daily view fluctuations of the channel.
If you notice days with a view count of 0, it could indicate that
the YouTuber has made their channel data private or deleted some videos.
This can lead to relatively inflated performance metrics being displayed.
2️⃣ Check the subscriber count change graph of the channel.
If the subscriber count change graph consistently shows an upward trend,
you can expect long-term positive effects.
3️⃣ Perform a comparative analysis with other competing channels
In the Channel Details > Video Analysis section,
you can find a graph that shows the ratio of likes/comments to views.
This graph allows you
to compare the analysis data with other competing channels within the same category.
Additionally, you can also explore the upload frequency and high-viewed videos of the channel.
Furthermore, you can view the regular videos and advertisement videos uploaded in the last 90 days.
4️⃣ Find channels that match the target customer base of the product and brand
In the Channel Details > Viewer Analysis section,
you can explore the viewers' language, gender, age, interest categories, interest keywords, and activity time.
This information allows you to compare it
with the target audience for the product you want to advertise.
5️⃣ Check the Ad pricing
The advertising rates provided by Vling are calculated through our proprietary algorithm,
which analyzes the advertising rates of subscribed YouTubers and partner companies.
By checking the advertising rates, you can maximize the efficiency of YouTube advertising.
