The game is changing for influencers. Are you ready to change with it? In the beginning, social media presence was more about taking pictures of just the tips of your shoes standing on an array of artfully placed mosaic tiles. Of course, you could also organize the food on your plate at your favorite restaurant, poignantly place a floral sprig in the frame, and voila! The perfect photo goes viral. But we are in a new year and a new age of technology. With it, comes an oversaturated market of social media influencers and brands all vying for the same audience. There’s a level of data analysis and content creation strategies that just weren’t there in the beginning. So what now? How can you stay competitive in a highly evolving and fast past influencer Market while still staying true to yourself?

5 Strategies for Influencers to Stay Relevant in an Oversaturated Market

1. Don’t be afraid of the numbers.

Let’s face it, brands need influencers to promote them, and influencers need brands to pay them. There are a lot of both. Just take a look at the top earning YouTubers of 2021-2022. There is a tremendous amount of important data to understand their success. You’ll need to analyze the data and stats on subscribers, daily video views, and more. This isn’t something to do on your own anymore. Vling.net is a resource that can provide you with all the analytics you need to stay knowledgeable and relevant!

2. Stay True to Yourself While Still Accommodating Evolving Trends.

It’s a delicate balance and takes time to figure out. Give yourself the time and space to understand the unique relationship between your current branding and how it needs to change. Don’t give up on the core of what you represent but be flexible when it comes to changing. It’s the formula for appealing to a broader audience.

3. Know Your Target Audience.

They know you. They love you. Do you truly know them? Vling.net can help you get there. By assessing the likes and video content your audience is watching, including on competitor’s sites, you can better understand how to understand and relate to your audience. By investing in understanding the ones who understand you, you become relatable on a whole new level.

4. Content is Key.

Do what you do best but focus on video content. Right now if you want to create engagement, videos are the way to go! YouTube has just come out with the ability to create mini-videos, much like TikTok, but don’t leave photos out entirely. Think of videos as the means to engage newcomers, whereas photos are the content for the loyal individuals who already love you. Be sure to roll out both on a regular basis. If you can post each on a daily basis that will greatly benefit your social platforms!

5. Authentic Engagement.

This is one area to put your time and energy into. Responding to followers and fans as they comment, ask questions, and send their DM’s will work to garnish trust. The loyalty here is important because it’s by word of mouth that followings grow most authentically. By doing so allows for you to spoil your fans as well! Create giveaways and polls to engage. Based on your follower count, instead of giving away one prize, give away 100 small ones. People instinctively won’t engage if they don’t think they have a chance. Help them see they have a solid chance at winning by increasing the amount of items given away, even if they are smaller or less expensive. Vling.net can help with the analytics that drive engagement, answering the question, what is it followers want? This helps knowing exactly what to give those who follow you.