Video Marketing Tips for YouTube

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YouTube is a SEO-based video platform, allowing businesses and content creators alike to share their voice and creativity online! With YouTube and being an online creator comes learning the ins and outs of YouTube and video marketing. Video marketing is a whole beast in itself and having an essential amount of knowledge about content development with video can help you rise to the top on YouTube! Keep reading to learn more about the essentials of video marketing. 

What are the video contents that work best with YouTube?

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While YouTube is a video marketing platform, there are many styles and pieces of content that perform best. On YouTube, there has always been the option to post a standard video of a variety of lengths from a few minutes to over 20 minutes. However, there has been a new addition to YouTube with a shorter video option called YouTube shorts. YouTube shorts are under 60 seconds and very similar to the formatting of TikToks and Reels. 

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With that knowledge, you always want to keep your audience’s best interest in mind as well as what often works best on YouTube. With YouTube, it is found that videos often perform best at 6-15 minutes, because people often come to YouTube to get educated or to learn something. However, YouTube shorts are becoming popular and something you want to invest in.

What is the best way to organize and create content? 

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Since YouTube is a social media platform owned by Google, creating a content calendar and planning out your topics prior to writing your scripts and recording will be helpful! As with anything, having a schedule is good as your audience will be looking forward to receiving new content from you. A good place to create a content calendar or even a topic list is using Google Docs and Google Drive.

With your titles, you want to ensure you do market research and engage in keyword research on YouTube to get your titles ranked, which is information you could also keep in your content calendar to help you as you write your script and record your content. According to this graphic, 68% of consumers would prefer watching an explainer video to solve any product related problem, which is something you might want to keep in mind as you plan your content.

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A few good tools to help with this include VidIQ, Neil Patel’s Keyword Planner, Google Keyword Planner, Keywords Everywhere, and TubeBuddy. This will also help you plan your script, tags, hashtags, and other relevant content pieces such as your thumbnail. 

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In your content calendar, you can organize your content by adding your:

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- YouTube Video Title

- YouTube Video Script 

- YouTube Video Tags 

- YouTube Video Hashtags 

- YouTube Video (link)

- YouTube Thumbnail (link)

What are must-have tools to create content for YouTube?

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There are so many tools out there to help you create your content and having knowledge of them will help you post consistently on YouTube every week and it will help you create content that gives your audience a good representation of your brand, helps you get your message across, and gives you ideal performance. 

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For keyword research and searching for your title, some great tools include: 

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- Neil Patel’s Keyword Planner 

- Google Keyword Planner 

- TubeBuddy 

- VidIQ 

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Once you begin recording, there are some great tools to help you, especially when it comes to reviewing your script:

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- iPhone for recording 

- DSLR camera for recording 

- Notepad on iPhone for reading your script

- Teleprompter apps on iPhone for reading your script: there are many options such as Teleprompter

- Ring light to help you with your lighting and to position your iPhone or other video recording device 

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After you are recording, editing will always be a big part of the video marketing experience! Editing is a key component to YouTube marketing and video marketing, as it is what helps make your videos stand out, communicate your message, and help you reach your performance goals on YouTube. There are some great tools for video editing that can be helpful for you to help make your video editing process seamless. 

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- Adobe Premiere Pro

- Canva

- iMovie

- Animaker 

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Another way to make your video editing process seamless would be to be intentional in how you film your videos. If you make a mistake in your videos and need to edit it, there are ways to point that out in your recording by clapping or making a hand motion to signal the editor to crop the clip. 

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With video editing, design is so important in ensuring that you have good lighting, a branded style such as a certain video filter and proper thumbnails, even if it's a video for another platform besides YouTube. 

What should your thumbnail or cover image contain? 

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For your thumbnails, there are a few attributes that will help them stand out in the algorithm and help you with your video marketing! The first thing is that keeping it simple will always be good. You don't want to overwhelm your audience with too many colors, words, or images so it is always good to make sure you do your market research to see what is out there on YouTube and other platforms to help you see what works and what doesn’t. 

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In general, YouTubers or video creators tend to include the speaker of the video and the title of the video to make them stand out more so you can get higher results and better performance. Every person finds something different when they post online as we each have our own audience, however, that is a common trend. As provided below, you can see a few examples of entrepreneurs using that design model in videos on their YouTube channels below. 

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To create your thumbnail, you can use a variety of design tools to help you. Prior to designing your thumbnail, it’s always good to take a photo of yourself or of the speaker for the thumbnail. You can then use design tools such as Canva or Adobe to design your thumbnail. 

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Canva has great templates and tools to help with video marketing thumbnails, which can help you tremendously! If you choose to create a YouTube thumbnail on Adobe or using another design software, the best size is 1280x720 for it to fit the frame crystal clear. 

What should you do once you upload? 

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After uploading your YouTube video, there are so many ways you can optimize your videos! By now, you should have your title optimized and created. If not, you can optimize your title using a source such as VidIQ and TubeBuddy. 

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Once your video is ready to go, you want to implement SEO in your description to add long-tail keywords and supporting keywords to help you optimize your video to the best of your ability. In your description, you can also add links to your social media channels, relevant landing pages, and more to help drive video traffic to your website. 

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You can also add up to three hashtags to your video to help people find it in your video on YouTube! You also want to add video tags to help with your video in the search engine. 

Conclusion 

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YouTube and video marketing are incredibly good tools to use if you are looking to use your voice to help grow your personal brand, share how-to videos, educate others on a specific topic, or simply share videos of things you love. Whether you plan on using video marketing for your business or have a desire to become a video creator, having the knowledge and tools to become successful on YouTube will help you grow your company in the long haul. From thumbnails and SEO optimization, we hope the knowledge provided on this article can help you with your video marketing. 

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