How much does a YouTube influencer make: Fun facts and figures
How much does a YouTube influencer make: Fun facts and figures
Platforms have become goldmines for thousands of people across the globe. But how much does a YouTube influencer make? This article will look into some interesting facts and figures on this topic.
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Several people out there are currently making loads of money from the internet, but this hasn’t reduced the amount of doubt in many minds. Platforms such as YouTube, TikTok, Facebook, Instagram and Twitter, among others, have become goldmines for thousands of people across the globe. But how much does a YouTube influencer make? This article will look into some interesting facts and figures on this topic.
What does a YouTube influencer make per hour?
Calculating the earnings of a YouTube influencer each hour can be difficult as it hinges on different factors. For instance, the earnings of an influencer may depend on the time taken to build an audience and produce the content. For someone just starting, it may take a while before they begin making real money. However, as the audience size increases, the earning potential also increases.
For every 1,000 views, the rate advertisers pay YouTube ranges between 10 and 30 cents per view and this results in an average of about 20 centers per view. A YouTube channel average may get about $20 for every 1,000 advert views, equivalent to about $5 for every 1,000 video views. What this means is that if you succeed in getting an average of 1,000 views each month, you will succeed in getting up to $150 monthly.
The figures, however, get better as your numbers increase, and if you can increase your subscribers to 100,000 views, you can make up to $5 for every 1,000, which is about $500 for every 100,000 views. Averaging 100,000 views daily means raking in up to $15,000 each month.
Furthermore, for every one million YouTube views, a YouTube influencer can make up to $5,000. This means that if a YouTuber can get 1 million views monthly, they will rake in about $150,000 monthly.
What is the math behind YouTube’s payments?
YouTube is a money-making platform, but for a YouTuber to qualify for earnings, they must have at least 1,000 subscribers. In addition, you are expected to have a minimum of 4,000 watching hours for your videos. As soon as a YouTuber becomes qualified for monetization, YouTube gets about 45% of revenue from ads. Usually, YouTube makes about $18 for every 1,000 views.
The amount paid by YouTube hinges on different factors such as the location of the audience and the niche the YouTube is focused on. If YouTube wants to make more money, they have to hope the audience doesn’t skip ads.
How exactly do YouTube influencers make their money?
A YouTube influencer handles content creation, community engagement and management, video editing, photography, copywriting and public speaking, among other functions. But one begins to wonder how influencers make their money. Here are some notable avenues through which influencers make real money:
1. Social Media Sponsored Posts
Sponsored posts are usually short-term, unlike brand ambassadorial roles, which usually last months or even years. YouTube influencers make money from sponsored social media posts where they create posts to expose the product to their followers. The aim of such posts usually includes exposing the already existing product to a new market or promoting a new cause. Often, such posts indicate that they are paid partnerships somewhere in the video.
2. Brand Ambassadorial roles
One of the most effective marketing strategies brands have adopted nowadays is using YouTube influencers to promote their brands. Influencers are usually trusted by their audience, and when they bring a product forward, the audience easily accepts it. For instance, when a celebrity like Floyd Mayweather comes on YouTube to talk about a product as its brand ambassador, that product will most likely get increased patronage and acceptance.
3. Webinars and Podcasts
These days many people are beginning their podcasts in specific niches where they feel confident. Starting a podcast doesn’t require a lot of experience or equipment, but if you do it right, you may just score sponsorships for brands that want you to push their brand to the world. Some influencers also charge listeners, but this isn’t always the case. Webinars, on the other hand, are unique because they give the impact of a seminar without the stress of actually going outside.
4. Affiliate marketing
Influencers can also make money from services and products that have been sold. This arrangement is usually commission-based and mutually beneficial to the brand and the influencer as the payment is performance-based.
5. In-Kind partnerships
Some YouTube Influencers opt for services or products instead of money, and such types of influencers are ideal for brands because it means the influencer uses their product.
6. Digital products
Digital products are quite easy to produce and are one of the smartest ways for influencers to make good money. In this case, the influencer simply comes up with something unique and sells it to their audience. People usually buy such products because of their confidence in such influencers. The influencer may even choose to collaborate with other influencers and, by so doing, get a better reach to their audiences.
7. Maintenance campaigns
Brands usually engage in maintenance, which is done to keep such products fresh in the audience's mind. Such campaigns help create awareness and generate fresh sales, ranking as one of the most common marketing campaigns for influencers. One of the most popular types of content in this category is educational videos, including How-To videos that help people understand how to use certain services or products. These videos emphasize the product's benefits and show how such products or services will help improve their lives.
8. Hashtag Campaigns
YouTube may not be the go-to platform for hashtags campaigns compared to Twitter or Instagram, but it is still relevant. Customized Hashtags campaigns are a unique way to get a wider reach to broader audiences.
How exactly does YouTube influencer marketing work?
Influencer marketers consider YouTube as one of the best platforms out there. YouTube has a proper advertising setup and is more established than other social media platforms. Also, the platform has all types of people on it but particularly hosts Gen Zs and Millenials, and many of them are subscribed to different YouTube channels.
YouTube differs from other social media channels because it functions like a huge television. Before anyone can continuously view videos on a channel, they need to subscribe to the channel. Also, on YouTube, brands can pay for their ads to be shown on a specific channel, just like on regular television.
YouTube marketing is like the deals companies make with TV stations for their promotions and adverts. Usually, the companies do not have to pay the promotional money to the station direction. Note that YouTube is not different from other social network platforms because the followers and fans expect the YouTube influencer to remain as original as possible.
How profitable will the YouTube influencer industry be in the future?
The YouTube influencing business is a growing one with prospects of more profitability. With over 1.8 billion users of YouTube currently, that represents just a fraction of the potential global reach. This means that there are still a lot of grounds yet to be covered and a lot of money to be made.
