Easy Tips to Monetize Your Brand’s YouTube Page

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YouTube ranks as one of the best platforms to promote products, goods and services to your desired audience. With YouTube, the audience gets to see what your brand has to offer in the most graphic way possible. But beyond marketing your brand on YouTube, you could also turn your YouTube channel into a money-spinning machine if you want to. But getting paid on YouTube goes beyond just uploading videos because this doesn’t automatically make it monetized.

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In this article, you will learn vital tips on monetizing your YouTube channel and growing same. While this process isn’t rocket science, it requires engaging the right strategies and tools for effective implementation.

What does YouTube monetization mean?

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YouTube monetization simply means being able to make money using your YouTube videos. Before monetizing your YouTube, you are expected to meet some requirements and then join the YouTube Partner Program (YPP). For your YouTube page to become monetized, you need to have recorded at least 4,000 watch hours over a year. Also, you need to have at least 1,000 subscribers on your channel. You can increase your brand’s YouTube numbers organically and must consistently create content while promoting your page. 

Requirements and rules of YouTube monetization

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Monetizing your YouTube page is a profitable move, but there are a few things you need to do before it succeeds. As soon as you join the YouTube Partner Program, your earnings depend largely on how well your videos perform. It suffices to say that the more views you garner, the more money you will make. 

Here is a breakdown of some core requirements for monetizing your channel's videos:

☑️Apply

You first need to apply for the YouTube Partner Program, which takes up to a month for your application to be reviewed. Your YouTube channel is expected to have up to a thousand subscribers to qualify for this program, with up to 4,000 watching hours spanning a year. Also, you are expected to be in a country that allows for the Partner Program while having an AdSense account connected to your channel. Additionally, the channel should not have active Community Guideline Strikes. You also should ensure that you know and follow all the monetization policies.

☑️Take note of monetization and copyright issues on YouTube

If you want to enjoy the proceeds of your YouTube Partners Program for a long time, you need to stick to the monetization and copyright rules. This means that you are to post videos you are authorized to use or make yourself. Copyright issues also extend to audio or music tracks and materials created by others. The implications of being caught in such an act include:

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✔️Ads may be removed from your videos

✔️Termination or suspension of account

✔️Suspension from the program

Tips to help you make money on YouTube

Here are a few tips that should help you and your brand make good money on YouTube:

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1️⃣Leverage on YouTube Premium

The smartest way to make money on YouTube asides from adverts on your channel is to partake in the YouTube Premium program. YouTube Premium is a service where people get to watch ad-free videos. This means the creator doesn’t have to stress themselves as they will be paid when YouTube Premium members play their videos. Just as with YouTube’s monetization rules for ad-based revenue, a large chunk of the revenue generated from Premium membership fees goes directly to the content creators. Also, Premium members can watch such videos offline, increasing their total watch time.

2️⃣Channel memberships

As soon as your YouTube channel gets at least 30,000 subscribers, you may opt to add an income stream using channel memberships. With channel memberships, your fans get to pay $4.99 each month to have access to things like members-only live chat, early access to videos, etc. Also, members of the channel get highlighted in the comment section and community tab via unique badges. You should remember to use your videos to remind people that they can qualify as exclusive members by joining the program.

3️⃣Use Super Chat to Monetize live streams

One popular way to make money on YouTube is to use the Super Chat feature. With this feature, you can allow your audience to buy chat messages that stand out and pin them at the top of your live stream’s comment section. The monetization rates for the Super Chat function vary between $1 and $500, with a 30% cut from the revenue going to the company. If you are wondering how to go about this, all you need to do is to create live streams and promote them.

4️⃣Affiliate product endorsements

Every strategic business knows how powerful YouTube channels with a large fan base are, and they constantly search for ways to leverage this for their business. As soon as your brand’s page can garner a large following on YouTube, you will probably have such businesses contacting you to promote their products and services for reasonable compensation. You should consider including product placement in your videos and signing up for affiliate programs.

5️⃣Merchandise

Merchandises are a unique way to make good money using YouTube videos. Ideally, you could create your E-Commerce store on your website and connect it to your YouTube video descriptions. Also, you can opt to sell your merch on YouTube directly. If you opt to sell your merch directly on YouTube, the products will display on the merch shelf, which appears on each video page.

6️⃣Patronage

Another unique and outstanding way to make money on YouTube videos is by creating patronage. A solid fan base is required for you to succeed with the patronage option. However, if you can boast of sufficient fans who may be willing to pay for exclusive perks and premium content, you should consider the Patreon option.

Setting the Patreon up is almost like setting up a YouTube channel membership. The core variation in both is that Patreon allows you to set up a tiered membership, thus allowing higher-priced subscriptions.

Strategies to help you make more money on your YouTube videos

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Now that you’ve seen the avenues to use in making money on YouTube, you need to keep some important tips in mind when creating content.

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☑️Make your videos at least 10 minutes long.

Creating videos at least 10 minutes long will help you increase your chances of generating more money via ad revenue. Note that YouTube videos that last more than 10 minutes will more likely create more watch time, increasing the chances of more people viewing your content.

☑️Create informative and engaging content

Creating quality content for your YouTube channel is critical to enjoying your success. Most YouTube users are always searching for videos that will add value to them and entertain them. A smart way to do this is to explore YouTube analytics to know which demographic will watch your videos more. Doing this will help you see the type of content you should be creating.

☑️Leverage your descriptions

Another smart way to make money from your YouTube videos is to maximize descriptions. The right descriptions help people find your videos and decide whether to stream them or ignore them. Ensure your descriptions are as detailed as possible and use language that will be clear and relatable for the audience.

☑️Consistently post

Your YouTube page will only grow organically if you consistently create and post content. As long as you always churn out quality content for your viewers, they will remain engaged with your channel.

Summary

YouTube is a goldmine for individuals and businesses, especially if properly leveraged. There are different ways you can monetize your brand’s YouTube page, such as Channel Membership, affiliate product endorsement, merchandise and patronage. However, if you aren’t experienced in growing your YouTube page, you should engage the services of agencies such as Vling.

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