Spore Medical
Before there was a playbook, there were pioneers.
Diary of a Surgeon is an archive documenting the origins of digital marketing in medicine, beginning in 2006.
Before Instagram, Reels, Shorts and physician influencers, surgeons were experimenting with online video. They opened their operating rooms to cameras, explained procedures, shared patient stories and helped shape a new way for physicians to educate and connect with patients.
These are the original videos, photographs, procedures, patients and stories from that era.
The origins of digital marketing in medicine. Beginning in 2006.
Fitness
Beauty
Performance Overview
Avg. Daily Views
(Shorts)
Avg. Daily Views
(Videos)
Avg. Views per
Shorts
Avg. Views per
Video
Algorithm Score
Engagement Rate
Subscriber Activity Rate